The shape of the work

Engagements across enterprise publishing.

DDS works under operational confidentiality. The engagements below describe the shape and scope of the work — the kind of problems we’re brought in to solve, and the kind of relationship that follows. Specifics of any individual engagement are available under NDA in conversation.

/ 001

Enterprise platform migration & managed operation

A national publisher migrates from a legacy CMS to an enterprise WordPress estate. DDS delivers the lift end-to-end — content and archive integrity, theme rebuild, ad-stack reconstruction, consent regime, paywall continuity, and the streaming roadmap. The engagement converts into a long-term managed-operations relationship covering releases, incidents, and vendor coordination.

Platform Migration Managed ops Multi-year
Active
/ 002

Multi-property infrastructure audit & remediation

A media group running multiple regional and vertical news properties commissions a written audit of platform, ad operations, consent, and analytics across the portfolio. DDS delivers a stack disposition, identifies the highest-risk gaps, and remediates the consent and ad-script issues directly — returning the portfolio to a defensible compliance posture.

Audit Compliance Multi-property
Delivered
/ 003

Self-managed ad-stack rebuild

A publisher dependent on third-party content marketplaces and ad networks rebuilds its monetization on owned infrastructure. DDS migrates inventory into a clean self-managed ad server, integrates a header-bidding wrapper with quality demand partners, and replaces email-side monetization lock-ins with infrastructure the publisher controls.

Ad ops Header bidding Direct sold
Active
/ 004

Streaming & OTT product launch

A publisher with a substantial original-video library launches its own streaming product across connected TV, mobile, and web. DDS engineers the native applications, the monetized video pipeline, and the editorial workflow that feeds them — delivering a publisher-owned alternative to syndication-only distribution.

CTV Native apps Video monetization
Delivered
/ 005

Owned email infrastructure & direct response

A high-volume newsletter brand replaces a stack of disconnected email tools and third-party ad units with owned newsletter delivery, sender-reputation discipline, and a direct-response monetization layer. DDS operates the infrastructure on a managed basis — deliverability, advertiser fulfillment, and the day-to-day campaign work.

Email Direct response Managed
Active

Specific engagement detail — including platform versions, partner vendors, and outcomes — is shared in conversation under mutual confidentiality. Most of our work cannot be described publicly by name, by design.

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